News
Elections: testing ground for new technologies
Photo: FrontierShift
FrontierShift has a solid experience in building campaign tools for candidates. Some of our specialties are nanotargetting, real time data mining, and an earlier and more effective use of supporters. Nanotargeting Voter-by-voter profiling by linking together voter rolls, consumer and credit data, social media activity, political opinions, TV viewership data and more, in order to predict and influence people's behavior, used to be time consuming and produce freeze frames. Not any more. With all this data readily available in constantly updated databases we deliver real time, complete profiles of every potential American voter. Enabling campaigns to send out targetted messages and responses in seconds. Real time data mining Data mining, today, means collecting data streams in real time from a million of different sources like Twitter, Facebook, YouTube, Vimeo, online news outlets, and blogs, and funneling it into a single instant information feed. Technology allows you to instantaneously pinpoint how a speech, a comment, or a story is playing across the media and social media spectrum, often before the candidate leaves the podium. Giving his team the ability to quickly recalibrate and course-correct. Earlier and more effective use of supporters We've proven back in 2008 that supporters carrying the candidate's message to their friends and family is more powerful than the campaign blasting out its message. In 2016 we've pioneered the use of supporters from late primary states, who were previously ignored, as influencers. Identifying that California supporter who has friends or relatives in Iowa or New Hampshire and approaching him or her to share more content on social media, make phone calls or even do field work on the candidate's behalf. |
|---|
© 2006-2024 FrontierShift all rights reserved